As a journal we notionally have two overlapping sets of “customers” - readers and authors. Authors provide the content whilst readers consume it. In a subscription funding model, readers pay for journal production, whilst in an open access (OA) model, authors pay. Somewhat uniquely in publishing, advertising plays a very limited part. And akin to commercial publishing, we have an overall journal editor (or Editor-in-Chief) and section editors (or Associate Editors).
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